The show was a spoof of Dallas and other nighttime soaps. On the theory that no publicity is bad publicity (and a healthy ability to laugh at ourselves) I think it was actually pretty popular in Fresno. I was ten at the time it aired so I wasn't allowed to watch it, but I seem to remember it generated some buzz. At least the phrase "tastes like fresno" has stuck around.
Sadly not available on DVD (although bootleg copies can be found, allegedly...)