Sunday, January 22, 2012

DC Metro Ads, Part 3

One of my occasional blog obsessions (see here and here) have been the absurd advertisements in the DC Metro system, which entice you to buy helicopters and troop transport planes and whatnot:
"At first my mind was boggled that a defense contractor would spend so much money just to subliminally pry the brains of (literally) a handful of people -- presumably congressional appropriation and DOD procurement staffers -- but then I realized that I have no conception of the type of money defense contractors routinely deal with."
Anyway, Kevin Drum passes along a chart showing exactly what type of money we're talking about here -- an ad campaign two to four times more expensive than usual if you're shooting for either the Pentagon or the Capitol South metro stations.

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